What is SEO and how is it used?

-

Image source

SEO (Search Engine Optimization) is one thing that anyone, who would like their website to be more visible in search engine and reach substantial number of potential customers, should learn. Simply saying SEO is a strategy that is use both inside and outside of the page to optimize the search engine most wanted result, which is targeted customers coming to your business. 

SEO works by making certain changes to your website design and content that make your site more attractive to a search engine. (2022)




References:

What is Seo and how it works? [here's the answer] (2022) Digital Marketing Blog. Available at: https://www.lyfemarketing.com/blog/what-is-seo-and-how-it-works/ (Accessed: January 17, 2023).

“Premium Photo: Seo Search Engine Optimization Business Concept.” Freepik, 5 July 2021, https://www.freepik.com/premium-photo/seo-search-engine-optimization-business-concept_15702404.htm.


Comments

Post a Comment

Popular posts from this blog

Types of E-Commerce

-
Image
  There are few different types of E-commerce: Business to Consumers (B2C) Tesco is a good example of this type of E- commerce. Consumers can do the shopping on line and have the goods delivered to their home.  https://www.tesco.com/ Business to business (B2B) This a type of an E-commerce where a companies producing goods on a large scale. A good example is a pluming company  Ferguson .  It is one of the largest B2B companies providing plumbing and building products to its clients. Headquartered in Virginia, US, Ferguson believes in content marketing.   https://www.ferguson.com/ Consumer to Consumer (C2C) An example of this type is a Facebook where goods that are no longer needed by an individual. are advertised and sold. Government to customer (G2C)  This is an official business transactions between government and citizens. It can be a city council where customers can pay their taxes, parking tickets or deal with other official matters. https://www...
Read more

Analysis of homepage for 2 E-commerce websites: including comparisons and features improvement

-
Image
To make it more visual I would like to compare two websites to give you more visual explanation of the previous post. The companies I am going to look into are two outdoor selling goods: Cotswold Outdoor and Blacks. I will focus on the header, main body, footer and looking for the product. https://www.cotswoldoutdoor.com/ https://www.blacks.co.uk/ Both sites are very similarly designed. First visible thing that you can see is the SALE picture and clickable categories such as brands, activities or types of clothes. They have logos on the top. Cotswold has it next to the search bar, whereas Blacks has everything in one line. Both have Menu bars but Cotswold has 15 categories right under the search bar. On the right top side there are things like store finder, log in, cart, Wishlist.  Both have nicely designed footer with all the necessary information such as ways to pay, customer service, Q&A.   I don't think there is something that I would change in any of this websites. Al...
Read more

Invention of WWW and E-commerce

-
Image
Tim Berners-Lee, pictured at CERN  (Image: CERN) The World Wide Web was Invented by Tim Berners-Lee, British scientist in 1989. The Web was originally conceived and developed to meet the demand for automated information-sharing between scientists in universities and institutes around the world. Image source The man who started it all was Michael Aldrich. In 1979 he invented online shopping or precisely saying a teleshopping, which become ecommerce until internet.  It has been said that the idea emerged on the walk with his wife. They were talking about how nice it would be if they didn't have to waste the time doing shopping and instead the shopping could be delivered to them. So he came up with the idea to connect phone and TV and that's how he created a system which he named "teleshopping". References: IWD Agency (no date) The history of eCommerce: How did it all begin? , IWD Agency . Available at: https://www.iwdagency.com/blogs/news/the-history...
Read more