Understanding Meta Tags

-



Mata Tags are the very important part in the SEO. Every website has them and they determine their search optimization. They are a piece of code that is only visible in HTML. Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors. (Hardwick, 2022) Meta tags are the word which a person type in the search bar when looking for information. 


To make it more visual let's have a look at Ikea.com Mata Tags

(Ikea 2023)



  • Mata charset attribute sets the character encoding of an HTML document. It is extremely important that you explicitly declare the encoding of every HTML document; failing to do so will cause browsers to guess the encoding, which can lead to cross-site scripting attacks if they guess incorrectly. Setting the character encoding should be done in the Content-Type http header, but can also be set with the <meta charset> attribute. The charset specified in the meta element and http header must match. UTF-8 means that the text can be written in any languages. 
  • <meta name="description" content="Welcome to IKEA. Discover affordable furniture and home furnishing inspiration for all sizes of wallets and homes. Shop online or find a store near you."> This tag is shown by search engines as a small text item in the search results. It's aim is to persuade the people to click and enter the website.
  • Meta property -  they link social media to the website.
  • <meta name="robots" content="index, follow"> - a robots meta tag is an HTML snippet that tells search engine robots what they can and cannot do on a certain page. It lets you control crawling, indexing and how information from that page is displayed in the search results.
  • <meta name="viewport" content="width=device-width, initial-scale=1"> gives the browser instructions on how to control the page's dimensions and scaling.







References:

Google code archive - long-term storage for google code project hosting. (no date) Google. Google. Available at: https://code.google.com/archive/p/doctype-mirror/wikis/MetaCharsetAttribute.wiki (Accessed: January 30, 2023).

Hardwick, J. (2022) Meta tags for SEO: A simple guide for beginners, SEO Blog by Ahrefs. Available at: https://ahrefs.com/blog/seo-meta-tags/ (Accessed: January 17, 2023).

https://cdn.searchenginejournal.com/wp-content/uploads/2020/07/important-meta-tags-5f203655f1aa8-1520x800.jpg (no date).

https://www.w3schools.com/css/css_rwd_viewport.asp

Comments

Post a Comment

Popular posts from this blog

Types of E-Commerce

-
Image
  There are few different types of E-commerce: Business to Consumers (B2C) Tesco is a good example of this type of E- commerce. Consumers can do the shopping on line and have the goods delivered to their home.  https://www.tesco.com/ Business to business (B2B) This a type of an E-commerce where a companies producing goods on a large scale. A good example is a pluming company  Ferguson .  It is one of the largest B2B companies providing plumbing and building products to its clients. Headquartered in Virginia, US, Ferguson believes in content marketing.   https://www.ferguson.com/ Consumer to Consumer (C2C) An example of this type is a Facebook where goods that are no longer needed by an individual. are advertised and sold. Government to customer (G2C)  This is an official business transactions between government and citizens. It can be a city council where customers can pay their taxes, parking tickets or deal with other official matters. https://www...
Read more

Analysis of homepage for 2 E-commerce websites: including comparisons and features improvement

-
Image
To make it more visual I would like to compare two websites to give you more visual explanation of the previous post. The companies I am going to look into are two outdoor selling goods: Cotswold Outdoor and Blacks. I will focus on the header, main body, footer and looking for the product. https://www.cotswoldoutdoor.com/ https://www.blacks.co.uk/ Both sites are very similarly designed. First visible thing that you can see is the SALE picture and clickable categories such as brands, activities or types of clothes. They have logos on the top. Cotswold has it next to the search bar, whereas Blacks has everything in one line. Both have Menu bars but Cotswold has 15 categories right under the search bar. On the right top side there are things like store finder, log in, cart, Wishlist.  Both have nicely designed footer with all the necessary information such as ways to pay, customer service, Q&A.   I don't think there is something that I would change in any of this websites. Al...
Read more

Invention of WWW and E-commerce

-
Image
Tim Berners-Lee, pictured at CERN  (Image: CERN) The World Wide Web was Invented by Tim Berners-Lee, British scientist in 1989. The Web was originally conceived and developed to meet the demand for automated information-sharing between scientists in universities and institutes around the world. Image source The man who started it all was Michael Aldrich. In 1979 he invented online shopping or precisely saying a teleshopping, which become ecommerce until internet.  It has been said that the idea emerged on the walk with his wife. They were talking about how nice it would be if they didn't have to waste the time doing shopping and instead the shopping could be delivered to them. So he came up with the idea to connect phone and TV and that's how he created a system which he named "teleshopping". References: IWD Agency (no date) The history of eCommerce: How did it all begin? , IWD Agency . Available at: https://www.iwdagency.com/blogs/news/the-history...
Read more