Essential features of an E-commerce website

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Good website is essential if the online company wants to have big amounts of sales. There are important features that the website need to include to be able to catch a buyer attention. 
First of all it needs to be easily navigated so the customers don't waste the time on searching for the desired product. 



Search bar must be visible straight away. It's the first think that potential customer looks for when searching for something. 


Logo of the company to make sure the customer is on the correct website. 




The best quality photos and videos. By looking at the pictures clients make their mind if they like the product or not. Therefore pictures should looking like the real product. Customer wouldn't like to receive something that doesn't resemble the item on the internet.  




Customers should be able to sort and filter products according to their needs. It makes the product they are looking for more findable and saves the time. 




Shopping card is every shop must have and must be easily visible. 



Lastly but not less important it should feature payment methods.




This short video will help you to understand better what are the essential features of the e-commerce website. 




Reference:

Bluehost 2021, Creating Your Digital Storefront: eCommerce Essentials. 8 April 2021. Available at: ecommerce essentials - Google Search (Accessed: 16 January 2023).


(no date) Bing. Microsoft. Available at: https://www.bing.com/?%2Fth (Accessed: January 25, 2023).

(no date) https://static.vecteezy.com/system/resources/previews/000/643/192/original/vector-search-bar-icon.jpg.


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